2013 Annual OEM-Supplier Report Study Shows Automakers’ Lack of Focus has Stalled Improvements in Supplier Relations

Confronted with greater demands than ever to make major investments in global facilities and in new technologies to achieve much higher corporate average fuel mileage goals, OEMs should be redoubling their efforts to develop more collaborative supplier...


Mercedes and Volkswagen continue to slide in the rankings with Mercedes now trailing Toyota with a WRI of 289 and VW trailing all OEMs with a WRI of 231. The WRI rankings for the two Volkswagen operations—VW-Puebla and VW-Chattanooga—are 241 and 216, a 25-point difference.

The increase at BMW resulted from a mix of changes, i.e., increases and decreases in rankings, across the WRI components. The BMW WRI increase came about because of improvements in the Hindrance and Communication components, which offset reductions in the Help, Relationship, and Profit Opportunity components.

The WRI decreases for Mercedes and VW have occurred because of reductions in the Help, Communication, Relationship, and Profit Opportunity components, which were greater than an increase in the Hindrance component.

If the Japanese 3, the Detroit 3 and European 3 were combined on a consolidated WRI graph as below, BMW would rank highest of the nine automakers and VW the lowest.

This report is provided by Planning Perspectives Inc.

Stay tuned for Supply & Demand Chain Executive’s exclusive automotive industry coverage, which will go live on www.sdcexec.com May 31st.

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