Cascades Tissue Group Discusses What It Really Means to Be a Truly ‘Green’ Paper Company

Product provider shares its initiatives for CSR success, with its upcoming rollout of its next Sustainable Development Plan


Intent on pushing itself and other companies towards enhanced environmental, social and governance (ESG) planning, measurability and accountability, Cascades aggressively developed and published 18 key performance indicators (KPI’s) in conjunction with various non-governmental organizations as a part of a multi-year sustainable development plan spanning from 2010 to 2012. The KPIs fall under three categories: performance, transparency and leadership.

During the mid-plan assessment in the spring of 2012, Cascades shared that it was on track to meeting some of its 18 KPI’s. Here’s a closer look at one example from each category.

  • Reduce CO2 emissions (Performance Indicator)

                —End of Year 2011 Status: Achieved -6.3 percent

                —Set Goal by 2012: To reduce by six percent

 

  • Maintain transparent collaboration with stakeholders (Transparency Indicator)

                —End of Year 2011 Status: Achieved 469 consultations

                —Set Goal by 2012: To achieve 400 consultations

 

  • Increase employee health, safety and well-being (Leadership Indicator)

                —End of Year 2011 Status: Achieved 29.3 percent

                —Set Goal by 2012: To achieve 70 percent toward custom-developed index

 

Full results will be released this summer.

Carl Blanchet is the Corporate Director of Innovation and Sustainable Development for Cascades Tissue Group and has been with the company for the past 17 years. He has a Bachelor’s degree in Electrical Engineering from Laval University and an MBA from Sherbrooke University. Blanchet is involved in his community as Chief Executive Officer for the Centre du Quebec United Way organization and as a volunteering member of the Hotel-Dieu d’Arthabaska Foundation.

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