Certification is important to the individual, of course, but, Dominick pointed out, it can be very valuable to employers. “First, it can help them source their talent more effectively. It is becoming increasingly acceptable for employers to use phrases like “SPSM Certification required” in their job postings because it is a way of screening out candidates who may have lacked either the skill or the ambition to reach a professional milestone in their careers. Secondly, it can give employers assurance that their [current employees] are keeping up with an ever-changing profession. Sometimes, it is easy to lose sight of how internal talent stacks up with the talent in the rest of the world.”
And the rest of the world is important for associations in this growing global economy.
“One area where we’re seeing a need for growth,” said ISM’s Derry, “is in multinational membership— China, Mexico, India or elsewhere. We have to grow globally to be able to respond to that dynamic. Companies need to operate on the same level of competency and they need [associations] to get there.”