Orchestrating Effective Platform Innovation in CPG and Retail

Skilled orchestrators in this consumer-driven segment must be willing to diverge from old models and paradigms to make way for converged, innovative platforms


In a commercial environment where competition continuously escalates and consumer needs are rapidly evolving, CPG companies and retailers continue to struggle to bring game-changing offerings to market to cater to a sophisticated, fragmented and increasingly demanding customer base—a base whose product and shopping options expand on a daily basis.

Effective convergent channel and product platforms are critical to achieving long-term market relevancy and success in this tight margin, increasingly technology-driven market. Future leaders will be those companies that are willing to shatter traditional product sourcing and innovation paradigms and become skilled orchestrators.

Sean Monahan, a partner with A.T. Kearney and based in New York, can be reached at sean.monahan@atkearney.com. Mark Van Weegen, a partner with A.T. Kearney and based in Atlanta, can be reached at mark.vanweegen@atkearney.com. Michael Hu is a consultant with A.T. Kearney and is based in Chicago.

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