Leverage the Demand Chain for Optimal Growth

“There have been positive economic developments over the past year that paint a more promising picture,” said Lisa Feigen Dugal, Advisory Leader, Retail and Consumer Industry, PwC North America. “But for CPG companies, market risks persist and they need to stay nimble, informed and be adaptive in a higher-risk environment that brings unanticipated events. Three factors that CPG executives need to consider include continued commodity price volatility, how emerging markets—despite the growth opportunities—bring the uncertainties of developing economies and the fact that new government policies could represent fundamental changes to the tax, regulatory and operating environment.”

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