CRM on Mid-Market Terms

CRM solutions used to cater to the big dogs that had pockets deep enough to implement these applications. Today's mid-market companies have found their voice, however, and they are demanding that software fit their needs when they want it and at...


[From iSource Business, November 2001] As e-business project manager of Tricord Systems Inc., Grant Butenhoff was faced with a daunting task. The Minnesota-based server appliance company's contact management system was far too antiquated to support a thriving business, so, desperate to accommodate Tricord's sudden growth as a business, Butenhoff was left with the options of either introducing a top-notch customer relationship management tool, or forever facing the wrath of an over-wrought sales force.

 

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