Nothing But the Truth
Product information management and the challenge of getting to one version of the truth
The Case for Improved Product Information Management
About the author: Larry Rushing, director of product management, is responsible for the strategic direction of GXS' product information management and data synchronization solutions. For the past few years, Rushing has been very heavily focused in the analysis, planning and management of solutions in the areas of global data synchronization and product information management for suppliers and retailers. More information at www.gxs.com.
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