Applying Flow Principles to Collaboration

In the era of the virtual enterprise, collaboration is supply chain management


Brian has more than 20 years of operations management experience and a track record of starting up new operations and building highly effective teams. As director of product development for Baan, he was responsible for operations startup and subsequent delivery of a framework for collaborative commerce application development. Throughout his 11 years with Numetrix Ltd., Brian held the positions of vice president of consulting and co-director of North American operations, vice president of research and development and vice president of technology. Prior to Numetrix, Brian worked in various operations positions with Lever Brothers Co., including corporate manager of production scheduling and materials planning. Brian holds a B.Sc. in Microbiology from Purdue University, West Lafayette, Ind., and an MBA from Ball State University, Muncie, Ind.

Paul Petersen, Vice President Sales and Marketing Sockeye Solutions

Paul brings 35 years of extensive supply chain, marketing, sales, and technology innovation experience to Sockeye. Petersen recently served as director of Supply Chain IT at Hewlett-Packard Company with responsibility for developing and delivering solutions to enable HP's industry leading supply chain processes. Key among those was HP's Keychain project that continues to drives substantial savings on a company wide basis. In addition, his roles have included general manager of one of HP's software operations; director of marketing; director of research & development; and assignments in information technology and field operations. Paul holds a B.Sc degree in Mathematics from the University of California, Davis, Calif., and a M.Sc in Applied Mathematics, concentration in Operations Research, from the Santa Clara University, Santa Clara, Calif.

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