Clean Data Delivers the Goods

Keeping an eye on data helps Allied Electronics implement a new database system without interrupting the supply chain


ByteManagers worked closely with Allied on a year-long effort to cleanse and normalize data for the newly implemented content database management system. Starting from scratch, ByteManagers' consulting services identified 10 to 16 attributes for each of Allied's technology. ByteManagers then tied those attributes to a given technology and captured them in a way that was easily recalled by the Pindar system. The result: a completed project that increased the value of Allied's database asset.

"To be effective, we need to ensure that our data is clear, accurate and up-to-date for our suppliers, partners and customers. Our data taxonomy and attributes must be accurate, standardized and clean," said Picky Malhotra, Allied's director of content. "After reviewing other available services, we concluded that ByteManagers not only provides the most flexible offering, it also provides the most comprehensive support for implementing standard practices across a complex catalog — both print and online."

Rob Stowell, ByteManager's vice president of operations said, "The need for data cleansing and normalization may seem obvious, but there are many difficulties to overcome in finding appropriate processes. Suppliers, customers and even trained data professionals may not have experience with the intricacies of the content and its data. A simple fuse may have as many as 10 different attributes. By implementing sound data cleansing and normalization procedures across the enterprise, companies can greatly reduce their risk of disruption — both internal and external."

What a Little Cleaning Will Do

Allied is very pleased with ByteManagers results. Based on ByteManagers' work, Allied has deployed 40,000 data sheets for over 120,000 SKUs, which are now available to their customers to aid their purchase decisions. With clean and normalized data provided by ByteManagers, Allied will be leveraging this data to build their new print catalog, enrich the online catalog and power a new sophisticated search engine.

Overall, Allied estimates that ByteManagers services and solutions helped drive incremental double-digit sales revenues as well as drive out double-digit production costs. Allied Electronics is so pleased with the results that they have elected to retain ByteManagers consulting team for an on-going, undisclosed period of time.

Added Picky Malhotra: "Cost and time savings are only part of the story. ByteManagers is helping us increase our customer service levels, improve relationships with our partners and drive additional revenue growth through our catalogs."

In this case, clean data does seem to deliver the goods.

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