Customer-facing Integration Demands a Better Approach

Integration-as-a-Service may be what your company has been looking for; here's a helpful guide


Customers' demands for better service, the widespread use of independently-designed systems and file formats and the need for competitive differentiation have led to more scalable business integration solutions that can accommodate companies' needs to support increasingly complex business processes. These solutions not only offer increased flexibility but also deliver substantial cost savings.

Channel leaders — such as those in the Tradeplace community — who have adopted IaaS are enjoying substantial increases in top-line revenue. Retailers and distributors find it easier to work with them than with competitors, and sales teams can focus on generating revenue instead of handling administrative minutiae. Customer service and accuracy improve. Operating costs decrease, and organizations pay for what they use rather than for an inflexible solution.

About the Author: Tim Ratliff, senior marketing director at Hubspan, has more than 20 years of experience in marketing, operations and large-scale systems design. Before joining Hubspan, he was responsible for B2B demand chain integration at Dell Inc., widely regarded as one of the world's most successful practitioners of e-commerce. He has also led large teams in deploying ERP and EAI solutions within global, Fortune 500 enterprises. He is APICS-certified at the CPIM level and can be reached at tim.ratliff@hubspan.com .

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