2008 Supply & Demand Chain Executive Pros to Know

Honoring supply chain leaders building their companies' 21st century supply chains


Al Crawford, vice president of technology, CipherLab (www.cipherlab.com), says data capture systems are key for 21st century retail supply chains. This is of particular importance to the grocery industry where many chains typically run with less than 2 percent gross profit. By developing an interface for his customer Associated Grocers of the South's billing and warehouse application and voice-picking system, Crawford ensured that its entire supply chain process became automated, eliminating double orders, orders for discontinued items and other stock-related issues. Additional benefits include a reduction in employee errors and the facilitation of order requests on-the-spot, shortening response time.

Ashish Chona, CEO and co-founder, InSync Software, Inc. (www.insyncinfo.com), says he co-founded his company on the vision of creating a new class of software that embraces RFID, GPS and other sensor technologies to provide customers with "real-world awareness" of assets dispersed throughout their supply chains. Chona believes, however, that the value of deploying RFID and sensor-driven apps comes from utilizing real-time data to automate physical and systemic processes. The end result — and his vision for customers — is being able to create a supply chain that systemically reacts intuitively to events and processes happening real-time in the physical world.

Richard Bravman, chairman and CEO, Intelleflex (Intelleflex), has a vision centered on his company's work in extended capability RFID technology and products and the applications they enable. Bravman has spent over 30 years in the automatic identification and data capture industry, including 25 years with Symbol Technologies, most recently serving there as its vice chairman and CEO. He believes that extended capability RFID will create powerful new solution opportunities, just as did portable laser scanning, wireless LANs, wearable computing and two dimensional bar codes, all category-defining innovations created at Symbol during his tenure there.

Eric Musser, president and CEO, CDC Software (www.cdcsoftware.com), has taken a focus on the unique business needs of customers' vertical markets, overhauling the direction his company was taking with regard to creating solutions. Because of his idea many of the company's customers have greatly benefited. He also led the creation of a first-of-its-kind SaaS suite of applications for life sciences companies, currently in use with hundreds of life sciences manufacturers and research organizations around the world.

Demand Planning & Forecasting

Robert F. Byrne, CEO, Terra Technology (www.terratechnology.com), believes the future of supply chain lies with increased demand planning forecast accuracy, which will drive reductions in unnecessary production, excess inventory and waste; decreasing carbon production, fuel consumption and landfill. To this end he continues to refine his company's software to improve forecast accuracy, passing the benefits to such companies as Campbell Soup, which has saved over $10 million in inventory as a direct result of implementing Terra's solutions.

Glen Margolis, CEO, Steelwedge Software, Inc. (www.steelwedge.com) says the 21st century supply chain centers on a collegial sales and operations planning (S&OP) process that begins with collaborative sales forecasting, revenue and demand planning which is balanced by operations supply planning, financial planning and performance management. Margolis is implementing this vision through the development of four separate applications for customers that meet each of these needs.

Joe Shamir, CEO, ToolsGroup (www.toolsgroup.com), was among the first supply chain professionals to implement advanced analytics and stochastic optimization techniques to achieve solutions to common inventory problems, becoming an early pioneer of the discipline of "inventory optimization." Today Shamir is an evangelist for the "99+ percent fill rate," and he works with clients like Americas Beverage and Barilla to help them achieve this high industry standard. "Membership in the 99+ percent club is not only free — it pays," he says.

Dr. Harpal Singh, CEO and co-founder of Supply Chain Consultants (www.supplychain.com), is a pioneer in supply chain planning, having developing a software solution now used in more than 150 global supply chain planning applications. Dr. Singh continues to move toward "next-generation" supply chain planning, helping organizations reduce the cost and risk involved in implementing these solutions; he believes the next-generation of supply chain planning supports company-wide collaboration as the basis for business success.

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