It's All About the Networking — And More

Industry associations have something to offer supply chain pros from rookies to seasoned veterans


Supply Chain is a complex, winding road. Where do you look for help with a problem or concern? Sure, there are tradeshows, but it’s often difficult to network when you’re trying to conduct business. There are social networks, such as LinkedIn and Facebook, but those have drawbacks and might not be suitable for conducting business relationships. Another solution: professional associations.

“We’ve done a lot of surveys,” says Janine Stuck, director of member services and information technology at the Council of Supply Chain Management Professionals (CSCMP), based in Lombard, Ill. “It’s all about the networking and making connections.”

Association members come from across the supply chain and from manufacturing and non-manufacturing companies. “Networking allows them to connect with other professionals and provides value throughout their entire careers,” says Nora Neibergall, senior vice president and ISM corporate secretary for the Tempe, Ariz.-based Institute for Supply Management. ISM has 35,000 members in more than 40 countries.

One great value of association membership is that most have programs that cater to industry newcomers as well as seasoned veterans.

“It all depends on where you are and what stage of your career,” Neibergall explains. “We start at the student level with scholarships and mentoring programs. We start with people early in their careers, then as they become young professionals, we offer more post-college — but not management-level — education and training.”

For senior-level members, there are programs and courses designed to hone leadership and interpersonal skills.

What about Social Networks?

Why not use social networking? After all, as younger people come into the business world, they’re already adept at Facebook, MySpace and LinkedIn.

“I’ve spoken at a number of associations around the country and here in Pittsburgh. There’s a lot of gray hair,” says Charles Dominick, CEO of Pittsburgh-based Next Level Purchasing, which offers online purchasing courses and certification programs. “We’re not seeing new MBAs at these meetings. It’s necessary to change to get people more excited about becoming supply chain professionals.”

But, says Dominick, the online social networks have drawbacks that make networking more difficult. “I think what we’re seeing now is a greater need for limitless networking. Facebook and LinkedIn are popular, but with a broad brush. Facebook is fine if you want to show pictures of your weekend, or your vacation. It seems uncomfortable to mix professional elements with personal. And LinkedIn is an environment of everyone else — anyone interested in professional networking. It has all populations and is useful, but general.”

Certification Programs

This, of course, leads us back to professional associations as a route to more specific and focused networking. But there’s more than networking to it. Most associations provide education opportunities, and many offer certification programs.

Chicago-based APICS The Association for Operations Management, which has 35,000 members, offers two certification programs: CPIM (Certified in Production and Inventory Management) and CSCP (Certified Supply Chain Professional).

“Certification is far and away the cornerstone of the organization,” says CEO Abe Eshkenazi. “It really does differentiate the individuals in the field. We’ve certified over 100,000 members. They do benefit with pay adjustments when they’re certified. They also look to us for the development of ongoing knowledge bases. Also, there’s access to research. We receive unbiased information from members on best practices that will help.”

ISM also offers a pair of credentials: its primary certification, CPSM (Certified Professional in Supply Management) and a new certification that launched in April, CPSD (Certified Professional in Supplier Diversity). As its name implies, CPSD is for supply management professionals who hold diversity responsibilities. About 100 members already have attained the certification.

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