Pexels
Advertising is in the middle of a fundamental transformation – there are transparency, trust and privacy concerns, along with technology proliferation and regulatory changes happening all the time. Media effectiveness has never been more at risk, and many brands are losing portions of their media budgets to waste - without even knowing it. But unlocking the right data can help.
PwC execs share how to take control of your digital advertising supply chain, unlock significant value and make innovative ad spend changes, changing the way you measure media sales.
