KeepTruckin Rebrands as Motive, Launches Automated Operations Platform

Motive’s Automated Operations Platform automates vehicle and equipment tracking, driver safety, compliance, maintenance, spend management and more.

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KeepTruckin changed its name to Motive and launched the Automated Operations Platform, a combination of Internet of Things (IoT) hardware and artificial intelligence (AI)-powered applications that connect and automate physical operations.

“Almost 50% of global GDP comes from the physical economy,” says Shoaib Makani, CEO of Motive. “And yet, it has been largely ignored by the technology industry. Changing our name to Motive better reflects the diversity of customers we serve and problems we solve.”

From Yahoo! Finance:

 

  • Founded in 2013, Motive builds technology to improve the safety, productivity and profitability of physical operations.
  • Motive’s Automated Operations Platform automates vehicle and equipment tracking, driver safety, compliance, maintenance, spend management and more. 

“Our technology provides businesses with real-time visibility into their operations and enables AI-based automation of key workflows,” says Jai Ranganathan, chief product officer at Motive. “By identifying the risks, problems, and opportunities companies have, and automatically taking actions on behalf of managers, Motive’s applications improve the safety, productivity and profitability of physical operations.” 

 

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