Amazon and Best Buy Form Partnership to Sell Smart-TVs

In a surprising partnership, Amazon and Best Buy have teamed up to sell a Best Buy exclusive Amazon Fire smart-television, causing stocks for Roku to plummet.

April 19, 2018

Amazon and Best Buy have formed an unlikely partnership to sell an exclusive Amazon Fire smart-television at Best Buy stores. The new deal suggests that the e-commerce realizes that it needs a physical presence to sell certain devices.

Starting this summer, Best Buy will begin selling 4K and HD Fire TV Edition television models from Insignia, Best Buy's house brand, and Toshiba. The new televisions will have Amazon Fire TV built in and will include a voice-activated remote with Amazon's voice-enabled assistant, Alexa. Netflix, Prime Video, HBO, PlayStation Vue, Hulu and other streaming sites will also be available.

The TV will be available exclusively in Best Buy stores and on its website. The device will also be sold on Amazon with Best Buy acting as a third-party seller on the site.

Once news broke of the companies teaming together, shares of Roku dropped 12 percent. Roku has powered the Insignia house-brand TVs at Best Buy, however, the company plans to keep selling Roku-powered TVs from other brands.

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