Harlow-HRK Sales & Marketing Optimizes Retail Space Planning

Sales and marketing organization for grocery industry manufacturers expands contract with Aldata

Atlanta—Nov. 29, 2011—Aldata, a provider of retail and distribution improvement software, announced that Harlow-HRK Sales & Marketing, which provides comprehensive sales, marketing, analytical and retail support for manufacturers in the grocery industry, will expand its use of Aldata’s Category Optimization solution and core space planning module.

The solution enables the company’s analysts to optimize retail space by automating planogram production and delivering the consistent, accurate execution of category plans and new product launches at any required granular level. The information generated from Aldata’s solutions is used by Harlow-HRK to tailor product assortments to specific stores’ customer buying habits and needs.

“Aldata’s solution is critical in helping us achieve our customers’ goals,” said Harlow-HRK Vice President of Marketing and Analytical Services Rob James. “We represent brands where insight into exactly which products each store’s clientele prefer and the ability to guarantee that those products are sitting on the shelf is a major advantage for us. We have been long-time Aldata users and have seen, first-hand, the value generated from this technology assisting our analysts as they focus on maximizing service level.”

 The Aldata Category Optimization solution is a comprehensive suite of products that enable companies to effectively execute all merchandising activities, from category analysis and insight to strategic assortment planning to shelf space optimization. Aldata’s core space planning enables Harlow-HRK analysts to create, manage and analyze planograms to optimize shelf space.

 “The key to customer loyalty is simple: stock the brands your customers want and make sure the product is on the shelves when they want to purchase them,” said Brendan Lowe, president, USA, Aldata.