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Tony Kotler
Tony Kotler is a senior consultant with Kotler Marketing Group.
More from Tony Kotler
Sourcing & Procurement
My Turn: Solid Numbers for a Solid ROI
When it comes to ROI, there is no substitute for reliable, quantifiable data. Many SCMs use ROI calculators to back up product price tags, but is the information behind the calculations trustworthy enough to take to the boardroom?