Mark Van Weegen

Mark Van Weegen is a partner with A.T. Kearney .

Convergent channel and product platforms target changing consumer needs, lifestyles and expectations.

Orchestrating Effective Platform Innovation in CPG and Retail

Skilled orchestrators in this consumer-driven segment must be willing to diverge from old models and paradigms to make way for converged, innovative platforms

Guiding principles for rationalizing supply chain entropy.

Orchestrating Convergence in Retail for Compelling Value Propositions