INFORMS and Marketing Science

Getty Images 935226186 Artificial Intelligence

Research Finds Cost Transparency Can Increase Sales 20%

Cost transparency conveys more sensitive information to consumers than operational transparency alone by referring to the disclosure of the costs to produce a good or provide a service.

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Getty Images 935226186 Artificial Intelligence

Research Finds Cost Transparency Can Increase Sales 20%

Cost transparency conveys more sensitive information to consumers than operational transparency alone by referring to the disclosure of the costs to produce a good or provide a service.