Target is doubling down on its efforts to win over customers who insist on green products.
The discount chain announced major new guidelines around chemicals in products, a change likely to push hundreds of suppliers to list ingredients in all sorts of household goods from beauty items to cleaning products.
Target's new guidelines come at a time consumers are increasingly demanding so-called green goods, from natural beauty products to organic food. In 2014, the retailer introduced a 17-product, multi-brand collection called Made to Matter that focuses on products with cleaner ingredients and expanded it in the following years. Sales in the line of what Target calls good-for-you brands rose 30 percent last year.
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