HAVI Group Aligns Global Operations under One Brand Name—HAVI

The simplicity of the new name reflects its streamlined global supply chain services and integrated solutions.

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HAVI Group announced it combined nearly all of its global operating companies under one brand name, simply HAVI. The consolidation is part of the company’s efforts to more closely align its businesses with the needs and operations of its customers, understanding that simpler is better.

“This is about making it easier for our customers to understand how HAVI can add value to their organizations,” said CEO Russ Smyth. “We roll up our sleeves and help our customers manage their supply chains day in and day out—and that is something other companies in this industry don’t or won’t do.”

For more than 40 years, HAVI Group has provided supply chain and additional services under multiple company names and logos, including most recently, HAVI Global Solutions, HAVI Logistics, HAVI Freight Management and HAVI Supply Chain Solutions. The one exception to the move to the one HAVI name is The Marketing Store, which will continue to offer its customer engagement and marketing services under The Marketing Store brand.

HAVI offers services in supply chain management, packaging, logistics and recycling and waste that allow companies across industries to innovate, optimize and manage their complex supply chains, from commodity to consumer. Under its new, simpler name, it will be even easier for HAVI to provide seamless service across all its customers’ supply chain needs, making more connections across the supply and value chain.

HAVI manages some of the most complex and effectively run supply chains around the world, with expertise across a number of industries, including food service. With roots in Chicago, the privately owned company has grown significantly across the U.S., Europe and Asia-Pacific since its founding more than 40 years ago. Now, HAVI has more than 9,000 employees and serves customers in more than 100 countries, including managing some of the most robust, efficient and effective supply chain networks around the globe for some of the world’s leading brands.

According to Smyth, “We recognize that it is critical for HAVI to continue to evolve as a company, and with our customers in order to continue to grow and succeed. Whether it’s offering new services, evolving our existing services or developing our next generation of leaders, we are busy working to continue our leadership in the industry, and most importantly, to help our clients do the same.” 

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