Setting Its Sights Offline

PurchasePro signs aggressive advertising agreement with AOL Time Warner

LAS VEGAS & NEW YORK  BUSINESS WIRE  January 31, 2001  Hollywood, here we come! Add a heavy Southern accent and a cowboy hat to this exclamation and you can imagine Junior Johnson, CEO of PurchasePro; a man who's replacing his Ritalin with steroids, and setting his company on a path to the most aggressive mass media advertising campaign B2B has ever seen.

PurchasePro is extending its existing relationship with AOL, setting its sights offline. In a new multi-million dollar agreement with AOL Time Warner, the company will promote its B2B solutions across a broad array of AOL Time Warner television and print brands. This gives PurchasePro advertising access to offline behemoths such as the FORTUNE Group and CNN, as well as the myriad other AOL Time Warner movies, television, books and music endeavors.

We are excited that our strategic partner, PurchasePro, has chosen to expand our relationship by recognizing AOL Time Warner's unparalleled ability to reach both business and consumers, said Bob Pittman, Co-COO of AOL Time Warner. AOL Time Warner's media assets span every major medium, and we look forward to harnessing this promotional power to provide new business opportunities for PurchasePro.

Shawn McGhee, COO of PurchasePro, said, As we began to look to national branding and sales campaigns for our marketplace solutions, we knew we wanted a partner that both understood our business priorities and could help us market across a wide variety of platforms and media. Our plan is to bring industry-leading e-commerce marketplace solutions to even more businesses across the world. Our strategic relationship with AOL Time Warner provides a marketing reach that is unduplicated and provides us with a valued partner to help drive our growth.