UNC Partners with PepperCom

Business school, PR firm to focus on supply chain and logistics

CHAPEL HILL, N.C./NEW YORK, N.Y.  February 20, 2001  The University of North Carolina at Chapel Hill's Kenan-Flagler Business School and B2B public relations firm PepperCom today announced a partnership in which the two will create a series of co-branded initiatives relating to supply chains and logistics.

The initiatives will include conferences, co-bylined articles, research studies and consulting to each organization's client base.

Prof. Aleda Roth, chair of global supply chain management concentration operations at Kenan-Flagler, said the partnership will help UNC stand out from competing universities. "Having worked with PepperCom and its various clients over the past few years, we have gained insight into their strategic abilities and look forward to reaching out to our mutual audiences with a host of high-level programs," Roth said.

Steven Cody, managing partner of PepperCom, said: "Knowing how important the supply chain is to Global 1000 companies serving both B2B and B2C markets, we wanted a partner with which to stake out a thought leadership position. Aleda Roth and her team at Kenan-Flagler are clearly ideal partners."

The anticipated co-branded initiatives will focus on quantifying and qualifying the problems facing Global 1000 companies and providing a host of solutions, the partners said in a statement.

The Kenan-Flagler Business School offers a curriculum in global supply chain management. PepperCom is a New York- and San Francisco-based public relations firm specializing in Global 1000 companies and their e-business initiatives.