An Enabler Enables an Enabler

SAQQARA uses PurpleCRM software

SEATTLE -- May 16, 2001  Generally, when you hear about two software providers working together, it's part of a strategic alliance'. But SAQQARA Systems, a product content software provider, has bypassed the buzzwords and simply purchased CRM software from PurpleCRM (I have looked and looked, but still have no idea where this name comes from) to power its sales force automation applications.

PurpleCRM is an Outlook-based software that provides sales tools that combine analytics, forecasting capabilities, customizable reporting and is scalable for small, medium and Global 1000 enterprises.  PurpleCRM runs on Windows Server, Exchange Server and SQL Server.

"As SAQQARA expands its global sales and marketing infrastructure, we need a robust yet easy to use CRM application to provide our sales force and management team with powerful analytics, forecasting capabilities and customizable reporting," said Dan Poirier, SAQQARA vice president of North America sales.  "PurpleCRM not only meets all of our criteria but also features a user interface based on Microsoft Outlook that our sales people already use on a daily basis.  The result is our sales staff can begin using PurpleCRM right away and realize immediate business benefits."

Purple CEO, Terry Benish states, "We are pleased to add SAQQARA to our growing customer list and assist them with their sales force automation. PurpleCRM will allow SAQQARA to scale sales automation functions rapidly to accommodate their tremendous growth and realize a very rapid return-on-investment."