Getting Vertical on the Double

VerticalNet, DoubleClick join forces

Horsham, PA and New York  July 12, 2001  VerticalNet and DoubleClick, Inc. have announced a technology, media and e-mail alliance. As part of the agreement, VerticalNet will join the DoubleClick Audience Network. DoubleClick will now sell VerticalNet's advertising inventory to the B2B market across VerticalNet's 59 industry-specific online marketplaces. Additionally, VerticalNet will adopt and use DoubleClick's DART for Publishers 5 (DFP5) technology platform to serve advertising throughout VerticalNet's online marketplaces. This technology platform will provide reporting and analysis capabilities to its advertising customers. VerticalNet will also leverage DoubleClick Promotions and DoubleClick E-mail List Services solutions.

"Our relationship with DoubleClick is a tremendous win for advertisers and customers alike," said Dwayne Spradlin, senior vice president of business development and strategic alliances. "We are pleased that an industry leader such as DoubleClick has selected VerticalNet to help its customers target this important, and hard-to-reach audience.

"Through this alliance, we are able to provide VerticalNet with a broad range of digital marketing solutions," said Jeffrey Silverman, vice president of corporate sales for DoubleClick. "We are pleased that VerticalNet has chosen us to implement online marketing in order to grow its business."