Seattle July 23, 2001 InfoSpace, which provides private-labeled information and applications services, will use technology from Vendaria to let its clients deliver streaming video to their customer through the Internet and wireless devices, under an agreement announced today.
Under the agreement, Vendaria's catalog of product videos will be available for integration into InfoSpace's commerce platform and distribution through InfoSpace's network of Web sites and service providers. The integration of Vendaria's technology offerings into InfoSpace's commerce products would enable both companies to work with manufacturers and merchants to provide video-enabled promotions.
Vendaria's technology enables online portals and e-commerce sites to use rich-media content for sales, marketing and merchandising. Vendaria's videos are available to users with dial-up connections of 36K and above. Vendaria's technology is available on major streaming-media platforms and automatically detects user configuration, so users can view the videos without having to download new technology or leave the Web site.
David Shipps, vice president of commerce services at InfoSpace, said, "By adding an efficient video component to our commerce services, and providing that same capability to our partners, we see an opportunity for online marketing mediums to become more informative and compelling."
Scott Ferris, president and CEO of Vendaria, predicted that manufacturers, as well as online and offline merchants, will see the benefits of incorporating videos into online promotions.
