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Noosh delves into interactive media management with Star Tribune

Santa Clara and San Francisco, CA  May 15, 2002  Noosh, Inc., focuses on, and is widely known for, print management solutions, but the company has recently delved into the management of interactive media as well. The company recently announced that the Star Tribune Company has chosen Noosh to help manage not only its direct mail and marketing materials but its interactive media as well. The Star Tribune Company produces the Star Tribune newspaper, one of the top 20 largest newspapers in the nation, as well as a variety of direct marketing, niche print and electronic services products.

"A single project -- whether for an electronic banner ad, a direct mail piece, or a marketing brochure -- has numerous hand-offs between multiple groups with different disciplines," says Nick Rogosienski, Vice President of Star Tribune's Interactive Media and Direct Marketing group.  "Noosh's process management tools enhance coordination so we can save time and improve accuracy of deliverables. Plus, the improved visibility that Noosh gives into our sourcing and procurement data will help us drive down costs."

The first phase of the deployment will focus on the requirements of Star Tribune's direct marketing and interactive media services. The company produces a wide range of electronic services products, including www.startribune.com, the most frequently used local news and information service for the Twin Cities market, with more than 40 million page views per month. Noosh will help automate the workflow of the entire ad lifecycle, from initial order to scheduling and placement. Star Tribune managers will rely on Noosh reporting tools to identify workflow bottlenecks and establish benchmarks for improvement.

The second phase of the deployment will concentrate on print services that Star Tribune provides to its extensive roster of clients. To date, over one hundred Star Tribune personnel and twenty-five of their suppliers have been trained to use Noosh. 

"The Star Tribune Company is one of the industry's leading media and publishing organizations with strong growth in the niche products and direct marketing areas," said Dave Hannebrink, Senior Vice President, Marketing and Business Development, of Noosh, Inc.  "We look forward to working with them to improve process efficiencies, reduce procurement costs, and to help maintain the highest level of customer satisfaction."