Using Your Brain

Brain North America offers new communication tool

Ann Arbor, MI  June 5, 2002  This week BRAIN International announced that it is set to launch BRAIN-eX, which stands for BRAIN Exchange, in order to meet the needs of original equipment manufacturers (OEMs) that are choosing newer forms of communication with their suppliers.

According to the company, BRAIN-eX provides Internet capabilities and includes ANXeBusiness Corp.'s ANX functionality, not only for OEMs but also to networks like GEIS, IBM and Sterling. In addition, BRAIN-eX is a TCP/IP-enabled tool, allowing manufacturers to communicate directly with suppliers and customers.

The company also said that BRAIN-eX eliminates bisynchronous communications, even if a user's customers and suppliers are not completely ready to do the same.

Cindy Neely, product manager at BRAIN North America Inc., said that by making a number of communication methods available with just one product, BRAIN-eX could help companies to meet the expanding communication requirements of the industry. "This product is especially helpful to suppliers of General Motors and DaimlerChrysler who will need to upgrade from bisynchronous communications," she added.