Analyzing Analytics

Aberdeen sees ASPs gaining market share in the $372 million Web Analytics market

BOSTON, MA  June 5, 2002In a report released recently, Aberdeen Group, a market analysis and positioning services firm, states that application service providers (ASPs) significantly increased their Web Analytics market share in 2001, capturing 22% of the sector's revenue, up from 13% the previous year. A Web Analytics system analyzes Web visitors' online behavior, enabling enterprises to optimize their Web site structure and content to improve customer loyalty, increase sales, and decrease support costs.

"In 2001, Web Analytics ASP revenues were up 54% while software suppliers revenue declined by 30%," says report author Guy Creese. "Overall, the Web Analytics market was valued at $372 million, down 7% from 2000's $400 million - although a decrease, a highly respectable showing considering the high-tech downturn of 2001."

Web Analytics: Making Business Sense of Online Behavior, an 150-page Aberdeen research report, defines the business and marketing factors driving the Web Analytics market, forecasts market size, outlines the technological and organizational issues that enterprises must consider when selecting a Web Analytics solution, and profiles 47 solution providers.

For more information about this report, visit or call (800) 577-7891.