Alexandria, VA July 30, 2002 The WorldWide Retail Exchange (WWRE), a B2B exchange for retailers, manufacturers and suppliers, has announced that Campbell Soup Co. has joined the Exchange as its 62nd member and first CPG food manufacturer.
Campbell joins the WWRE in support of its customer-centric supply chain strategy, recently unveiled as part of the company's Transformation Plan. The Exchange will provide Campbell with immediate access to 58 global retail companies and a suite of business solution tools for customer collaboration.
Campbell has immediate plans to engage in the WWRE's WorldWide Item Management solution, which consists of a global catalog and item synchronization service, and its e-procurement suite.
"Campbell is committed to achieving the highest degree of accuracy and efficiency in working with our customers. The WWRE is a component of our information and customer management strategy, and will provide us with a means to rapidly achieve these goals with more of our trading partners," said Larry McWilliams, senior vice president and chief customer officer at Campbell Soup Co.
"We are very happy to welcome Campbell to the Exchange and look forward to drawing on their industry knowledge to further develop the WWRE as a global, neutral platform for retailers and manufacturers," said Colin Dyer, CEO of the WWRE. "They're focused on two key areas: improving their supply chain and working closer with their customers. The WWRE will help them meet these needs, as well as bring them closer to our common strategic partners, i2 and IBM."