Customer-friendly Manufacturers

New CRM solution claims increased business win rates, reduced time-to-market

Cincinatti, Ohio  September 30, 2002  Cincom Systems Inc., a solution provider for manufacturers, is offering a CRM [customer relationship management] Solution for Complex Manufacturers. The company claimed the solution has already cut customer proposal times from five days to 15 minutes, product time-to-market by much as 70 percent and increased business win rates by 15 percent.

Cincom said manufacturers of complex products invest significant dollars in design and have lengthy sales and manufacturing business processes, often requiring collaboration between the customer, sales representatives and critical back-office experts.

The solution provider said its CRM for Complex Manufacturers is made to facilitate the real-time transfer of information and product knowledge for collaboration across the extended enterprise. In addition, it is suited to organizations that seek to maintain complex selling relationships, such as businesses whose sales functions rely on channel partnerships or a distributed sales force.

The solution is comprised of three components: Cincom's Knowledge Builder, Cincom's Interactive Sales Configurator, and Cincom's e-Channel.