New Name for DataBase Associates

IT consulting firm changes name to Intelligent Business Strategies to better reflect its service offering

Ashland, OR  October 8, 2002  Information technology consulting firm DataBase Associates this week said it had changed its name to Intelligent Business Strategies to better reflect the company's services.

IBS, founded in 1985 by Colin White, provides research and consulting services to large companies, IT suppliers, venture capitalists and government agencies on business intelligence systems.

The firm holds that business intelligence and data warehousing systems, once considered "nice to have" systems, are now essential to business success and are becoming increasingly integrated into the overall business process. This integration allows business intelligence to be used not only for strategic and tactical planning, but also for actively driving day-to-day business operations and decisions.

"Successful companies are those that can absorb new information technologies and use them effectively in their businesses," White said. "But faced with so many new technology developments, IT and business users are having trouble keeping up. Our goal is help organizations understand and exploit new developments in business intelligence and enterprise business integration. We help effectively combine these technologies to help create the intelligent business."

White continues as president of the company, while Mike Ferguson remains as managing director of Intelligent Business Strategies Limited in the United Kingdom.