Help for Struggling Web Sites

New service to help drive buyers to supplier's site, give full access to make changes

New York  November 8, 2002 Thomas Regional Directory Co. Inc., a provider of online and offline information for industrial buyers and sellers in local markets nationwide, said that industrial sellers' Web sites often suffer from limited content, and they are outdated or poorly constructed for industrial businesses.

In response, the company this week introduced a service called Websites that offers Web site design and hosting for search engine marketing, e-mail and activity tracking reports. The company said that, with the service, suppliers have full access to their Web sites so they can make changes on their own, or through Thomas Regional.

To develop the solution for suppliers, Thomas Regional turned to Trellix, which offers customized Web site, marketing and hosting solutions for small and medium-sized businesses.

In addition to redesigning an existing site or creating the first Web presence for a supplier, Thomas Regional said it is able to customize a marketing program to drive prospective buyers to a supplier's site.

"Buyers look for content," said Kevin Burke, director of e-business for Thomas Regional. "While Thomas Regional's online and offline marketing services are critical in helping to drive traffic to a seller's site, the content and functionality of the site are equally important in getting a buyer's attention and interest. This new Web site service allows industrial suppliers to develop the specific site they need and buyers consult."