Adexa Targets i2 Customers

"Exchange program" aims to lure competitor's clients; BNSF Logistics goes with i2 anyway

Los Angeles — March 20, 2003 — Supply chain planning specialist Adexa this week launched a program designed to lure customers from competing solution provider i2, but i2 this week also announced a new customer win with BNSF Logistics.

Adexa said in a statement that its new "i2 Exchange Program" targets existing i2 customers that are either dissatisfied with their existing i2 implementations or are considering alternative commercial solutions for supply chain planning and management.

The program focuses on solutions addressing sales and operations planning, collaborative demand planning, collaborative supply planning, supply chain planning, and factory planning and scheduling. Participants in the program can take advantage of pricing incentives and the reuse of existing back-end integration efforts developed for their current i2 implementation.

Adexa said it initiated the program in direct response to prospect inquiries.

Meanwhile this week, i2 reported that third-party logistics provider BNSF Logistics selected i2's Transportation and Distribution Management solutions late last year in a bid to establish an operating platform for taking to market its logistics management services.

BNSF Logistics, an indirect wholly owned subsidiary of Burlington Northern Santa Fe Corp., offers customers a portfolio of logistics products and services, including network analysis, design and optimization, and a variety of execution services, including multi-modal transportation management.

The company selected i2 Transportation and Distribution Management solution with a goal of delivering value to its own customers in terms of improved service levels and reduced costs. BNSF Logistics intends to go live with its first customer on the i2 solution in less than 60 days. BNSF Logistics is deploying the i2 Transportation and Distribution Management solution on an IBM platform, including AIX operating system, DB2 database and IBM application and Web servers.

"We are committed to reaching deeper into our customers' supply chains and providing them with more efficient logistics solutions," said Eric Wolfe, vice president at BNSF Logistics.

i2 said its Transportation and Distribution Management solutions are designed to address all logistics related functions across inbound, outbound and inter-facility operations, and to synchronize critical transportation-related business processes. Decision-making through the solution extends to the strategic (months to years), tactical (days to weeks) and operational (hours to minutes) timeframes.