Brisbane, CA — April 15, 2003 — Product information management specialist Trigo Technologies this week touted five new enterprise customers that have signed up to use the provider's Product Center to exchange, manage, analyze and deliver product information via multiple channels across and beyond the enterprise.
The new customers include Alto, Corporate Express, HP, Pinault Bois & Materiaux and Unilever, which are looking to the provider's solution to help them improve the content, quality and processes that support product information.
Andrew White, research director at technology consultancy Gartner, said the market for product information management solutions is growing as companies seek to leverage their product content to grow revenues, cut costs and improve collaboration with their trading partners.
White added: "Product Information Management is an essential prerequisite for retailers and consumer packaged goods firms embarking on multi-enterprise initiatives for item synchronization; collaborative planning, forecasting and replenishment (CPFR); and radio frequency identification (RFID) to secure competitive advantage."
"Unilever's decision to implement Trigo Product Center was a direct response to our need to deliver standardized information to our customers, to introduce new products more rapidly, to improve invoice and order accuracy and to improve overall end-to-end efficiencies," said Nick White, vice president for information architecture at Unilever. "In addition, Trigo Product Center provides a foundation for Unilever's strategic future initiatives, including radio frequency identification and collaborative planning, forecasting and replenishment."
Garry Whatley, chief information officer for Corporate Express Australia, said his company chose to globally standardize on Trigo to improve the content and process of the critical product information that touches every aspect of its business, from new product introductions to syndication with customer touch-points. "With both Corporate Express in the United States and in Europe already using Trigo, we know firsthand the top-line and cost-saving benefits Trigo delivers and are anxious to provide those benefits to our Australian business," Whatley said.