All the Noosh That's Fit to Print

San Jose Mercury News selects provider's software to manage print and direct mail

Santa Clara, CA — April 17th, 2003 — e-Business software provider Noosh Inc. today announced that the San Jose Mercury News, a Knight Ridder newspaper, has chosen Noosh's Web-based software to help manage its commercial printing and direct mail operations.

The paper's "Targeted Delivery" team, who work on behalf of Mercury News advertisers, is using Noosh's project management and procurement capabilities to more efficiently produce, track, monitor, procure and store advertising campaign projects. These projects take final form as printed advertising inserts in the paper or as direct mail pieces or as a combination of both.

"Noosh's project management capabilities drive internal efficiencies so that we can work more quickly and with fewer errors," said Don Poepping, director of Targeted Delivery and New Business Development at the San Jose Mercury News. "In the end, these efficiencies translate into better service to our advertisers."

At the San Jose Mercury News, many people work together to take advertising projects from concept to completion. Project teams include representatives from the paper's sales, marketing, creative services, production and print purchasing areas, as well as from the company's supplier base.

The provider said its file management and messaging capabilities give team members access to the most updated documents and information related to the project. Its electronic tracking and reporting capabilities allow project manager's to check the status of all jobs, as well as the status of numerous subcategories of jobs. Finally, Noosh's online commerce tools simplify the competitive bidding process.

"The Mercury News is the paper of record in the Silicon Valley," said Mike Gardner, CEO of Noosh. "Given the paper's insight into the value of technology, we are pleased that they have selected Noosh to help manage their growing direct mail and commercial print services."