Ramps up sales and management implementation of customer relationship management software
Boston, MA — August 11, 2003 — Salesnet, a provider of online customer relationship management (CRM) software for sales process solutions, announced today that Eastern Bank, the fourth largest bank in Greater Boston, has successfully deployed Salesnet in its small business banking and investment advisory groups.
Eastern said the software's real-time access into account and deal data helps its employees to quickly respond to customers' service and product needs, while also providing insight to manage its entire business more proactively.
"As our growth accelerates, we do not want our responsiveness to our customers to decline," said Joseph Riley, senior vice president and corporate sales manager at Eastern. "With the new software our management can view customer, forecasting and analysis data, which gives us insight into trends that we can then apply to improve the processes behind our outreach to customers and prospects."
Eastern has built a solid reputation as a customer-centric bank that delivers quality customer service. The bank enlisted Salesnet because it wanted to expand its business growth while maintaining and exceeding customer expectations.
Salesnet evaluated Eastern's business objectives and helped it pilot the solution in two core groups to prove the concept. Then those initial users shared the results with co-workers. "The initial Salesnet deployment was well received," explained Riley. "Other groups, such as our investment management group, Eastern Investment Advisors, see the value, and Salesnet is now acting as a vehicle for achieving its business goals as well."