As the Global Lead, Industry Marketing for Consumer Products with SAP, Mark Osborn has responsibility for the SAP Consumer Products marketing portfolio including strategic planning, global positioning and messaging, analyst and media relations, digital marketing and global go-to-market enablement for thought leadership, awareness and demand generation. Prior to SAP, Mark served in other executive roles in software solution management, marketing, development and professional services. He has a B.A. in History and English Literature from Washington University in St. Louis, and an M.B.A. in Management Information Systems and Marketing from the University of Minnesota’s Carlson School of Management.