Reuben S. HendellReuben S. Hendell is CEO of BrandShop.From the AuthorWarehousingThe Last Leg of e-Commerce Matters the Most to Your BrandDissatisfied customers tell between nine to 15 people about a poor experience, so one poor experience can be long-lastingWarehousingWhy Brands Should Sell Direct to ConsumerBrandshopIt’s important to deliver personalized experiences, not only to drive sales, but also because 75 percent of consumers prefer itPage 1 of 1