Per SjoforsPer Sjofors is chief executive officer of Stratinis Inc. From the AuthorRisk/ComplianceThe Top 10 Pricing MistakesStratinis LtdToo many companies use simplistic pricing processes and cannot even identify their most profitable customersSourcing & ProcurementWhy Do Europeans Do Pricing Better?Stratinis LtdIt is time for U.S. businesses and business leaders to give pricing the respect and resources it deservesPage 1 of 1