Jeff Kavanaugh

Jeff Kavanaugh is the vice president of solutions for Consumer and Industrial Products at Inforte Corp., a demand chain management consultancy based in Chicago. ?

Achieving the Demand-Driven Enterprise

There is major pressure on executives of companies to deliver financial results to their shareholders. While companies often respond to this pressure by pursuing short-term profitability or unrestrained revenue growth, achieving maximum shareholder value requires a strategic balance of profits and growth. One way to achieve this balance is to become a demand-driven organization.