Rich Becks is the General Manager, Industry Value Chains at E2open, delivering strategic, cloud-based solutions for brand owners managing business across global trading partner networks. He has more than 27 years of experience in materials and supply chain management, working for large multinational data storage companies. While at Seagate Technology, he implemented many of E2open's software-as-a-service solutions, helping Seagate to become known as an industry leader in supply chain practices.