Michael BirdMichael Bird is chief executive officer of Spindustry.From the AuthorEmerging Technologies5 Strategies to Improve E-Commerce Conversion RatesWhere supply chain used to focus on getting products to brick-and-mortar stores, they now have to fulfill significantly more online orders that end up being direct-to-consumer.E-Commerce SolutionsWhy Your Rival’s E-Commerce Setup Might Not Be as Perfect as You ThinkIt’s natural to look at a competitor’s seemingly great website and want to mimic it — the grass is always greener, as they say.Page 1 of 1