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While most companies are chasing demand, some of the best are not only responding quickly to changing consumer preferences, but also shaping demand, while pre-emptively positioning inventory to capitalize on what they know about the consumer. Explore what it means to be demand-driven, why it is more important to retailers today than ever, and how new capabilities in forecasting, analytics, planning, replenishment, and allocation capitalize on the demand-driven approach to create a more predictive, effective and profitable supply chain.