Heart Healthy and Business Savvy

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Three decades ago, the Tamayo family imported a piece of its Mexican heritage to the rolling hills of Sonoma County, CA, with the start of La Tortilla Factory®. Today, the business flourishes by the vision of a new generation, and traditional flour tortillas — the company's longstanding staple product — are just a small fraction of its many specialty baked goods. Second-generation owners Carlos and Willie Tamayo and third-generation owner Sam Tamayo have cultivated the business by creating products that appeal to contemporary consumers' ever-changing eating habits; the company established itself as an industry leader when it was the first to introduce fat-free and low carbohydrate tortillas to the national market in 1997...

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