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SunTrust Banks Beefs up Meetings Management Approach
Selects StarCite as solution for managing meetings spend, sourcing venues, streamlining planning processes
Philadelphia — June 13, 2007 — SunTrust Banks has tapped a solution from StarCite as its corporate meeting management technology platform, aiming to identify and quantify the company's overall spending on corporate meetings and enable efforts to reduce costs and more effectively allocate resources across its meeting program.
The bank will implement StarCite's MeetingView Enterprise solution, which is designed to help companies manage every element of corporate meetings, from buying and budgeting to planning, attendee management and cost measurement.
StarCite said its platform streamlines the traditionally laborious meeting planning and negotiation process, replacing phone calls and faxes with an online tool. Internal SunTrust users and SunTrust's meeting management partners will use StarCite to competitively bid meetings using StarCite's online marketplace, which includes more than 93,000 hotels and event venues.
"After reviewing our options we concluded that StarCite was the best fit for SunTrust, as it could offer a comprehensive, time-saving technology platform and give us access to an extensive universe of hotels and venues we were looking for from this type of partner," said Alexandra Wagner, group vice president and director of corporate event management at SunTrust "We were also attracted to StarCite's Web-based and on-demand approach to solution delivery, which eliminates the need for our internal software integration and guarantees continued access to the latest platform upgrades."
Along with delivering more cost-effective meeting bookings, StarCite said it enables users to electronically identify and thereby better manage company spending on meetings, as well as more easily implement corporate policy.
"Like many companies in the financial services industry, for SunTrust meetings are integral to corporate functions like sales, client development and internal communications," said Michael Boult, president and CEO of StarCite. "SunTrust will be able to take a much more efficient and strategic approach to its meeting investment, and we are thrilled to have the opportunity to work with SunTrust and be part of their overall end-to-end meeting management program."
The bank will implement StarCite's MeetingView Enterprise solution, which is designed to help companies manage every element of corporate meetings, from buying and budgeting to planning, attendee management and cost measurement.
StarCite said its platform streamlines the traditionally laborious meeting planning and negotiation process, replacing phone calls and faxes with an online tool. Internal SunTrust users and SunTrust's meeting management partners will use StarCite to competitively bid meetings using StarCite's online marketplace, which includes more than 93,000 hotels and event venues.
"After reviewing our options we concluded that StarCite was the best fit for SunTrust, as it could offer a comprehensive, time-saving technology platform and give us access to an extensive universe of hotels and venues we were looking for from this type of partner," said Alexandra Wagner, group vice president and director of corporate event management at SunTrust "We were also attracted to StarCite's Web-based and on-demand approach to solution delivery, which eliminates the need for our internal software integration and guarantees continued access to the latest platform upgrades."
Along with delivering more cost-effective meeting bookings, StarCite said it enables users to electronically identify and thereby better manage company spending on meetings, as well as more easily implement corporate policy.
"Like many companies in the financial services industry, for SunTrust meetings are integral to corporate functions like sales, client development and internal communications," said Michael Boult, president and CEO of StarCite. "SunTrust will be able to take a much more efficient and strategic approach to its meeting investment, and we are thrilled to have the opportunity to work with SunTrust and be part of their overall end-to-end meeting management program."
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