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Green Personal Assistant to Guide Business Travelers to Eco-friendly Choices
Rearden debuts new online tool aimed at helping organizations make more environmentally friendly — and cost-saving — choices for travel, meetings
Foster City, CA — February 26, 2008 — Business services procurement specialist Rearden Commerce has debuted a new "green-focused" online "Personal Assistant" aimed at helping business travelers and organizations make more environmentally friendly choices when booking travel and related services.
The new Rearden Personal Assistant offers such eco-friendly features and functionality as a Carbon Calculator that provide information on the environmental impact of various travel choices. The Rearden solution also offers choices for hybrid car services and Web and audio conferencing, designed to help companies save money on green travel alternatives by enabling users to take advantage of negotiated discounts on both conferencing and hybrid car services.
The latest Association of Corporate Travel Executives (ACTE)-KDS survey of business travelers and travel managers around the globe, conducted from November 2007 through January 2008, shows an increasingly eco-friendly stance in travel procurement behavior. According to the survey, 36 percent of respondents said they reduced company travel as a measure for supporting sustainability, up from 23 percent a year earlier.
Additionally, nearly half of the respondents indicated that a sense of "guilt" about their travel choices influenced individuals' travel purchase decisions. ACTE-KDS says adjusting travel patterns and behavior is closely linked to the availability of environmentally friendly alternatives. Rearden said its Personal Assistant is the first online tool to conveniently recommend intelligent green alternatives to today's business traveler.
"The Rearden Personal Assistant has always saved people time and their companies, money. Now it's doing its part to save the environment by minimizing the impact of business travel," said Patrick Grady, founder and CEO, Rearden Commerce. "'Visual guilt' has already proven transformative in helping users make financially responsible decisions for their companies, and now we have the opportunity to guide over a million business travelers toward environmentally responsible choices for their planet."
The new Rearden Personal Assistant offers such eco-friendly features and functionality as a Carbon Calculator that provide information on the environmental impact of various travel choices. The Rearden solution also offers choices for hybrid car services and Web and audio conferencing, designed to help companies save money on green travel alternatives by enabling users to take advantage of negotiated discounts on both conferencing and hybrid car services.
The latest Association of Corporate Travel Executives (ACTE)-KDS survey of business travelers and travel managers around the globe, conducted from November 2007 through January 2008, shows an increasingly eco-friendly stance in travel procurement behavior. According to the survey, 36 percent of respondents said they reduced company travel as a measure for supporting sustainability, up from 23 percent a year earlier.
Additionally, nearly half of the respondents indicated that a sense of "guilt" about their travel choices influenced individuals' travel purchase decisions. ACTE-KDS says adjusting travel patterns and behavior is closely linked to the availability of environmentally friendly alternatives. Rearden said its Personal Assistant is the first online tool to conveniently recommend intelligent green alternatives to today's business traveler.
"The Rearden Personal Assistant has always saved people time and their companies, money. Now it's doing its part to save the environment by minimizing the impact of business travel," said Patrick Grady, founder and CEO, Rearden Commerce. "'Visual guilt' has already proven transformative in helping users make financially responsible decisions for their companies, and now we have the opportunity to guide over a million business travelers toward environmentally responsible choices for their planet."
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