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Benchmark Electronics Deploys Software to Deliver Improved Customer Service


Electronics contract manufacturer to use solution from Kinaxis to respond faster to change

Ottawa, Canada — August 16, 2005 — Response management solutions provider Kinaxis Corp., formerly Webplan, has said that Benchmark Electronics Inc., a contract manufacturing provider, has deployed Kinaxis RapidResponse to respond faster to change and deliver improved customer service.

Benchmark Electronics is a $2 billion electronics manufacturer and services provider to original equipment manufacturers of computers and related products for business enterprises, medical devices, industrial control equipment, testing and instrumentation products, and telecommunications equipment. Benchmark said its mission is to maintain a global leadership position in the high technology electronics manufacturing services industry through customer satisfaction as measured by customers' expectations for world-class quality, flexible manufacturing, product delivery, leading-edge technology, financial strength and managerial integrity.

Given the volatile nature of the electronics marketplace and the level of flexibility Benchmark provides to its customers, Benchmark sought the ability to respond more rapidly to customer scheduling changes.

After conducting a search for a solution provider, Benchmark said it selected Kinaxis RapidResponse because it offers the "what-if" simulation, material constraint identification and ad-hoc reporting functionality needed to empower its staff to respond to changes at a lower cost and shorter deployment timeframe than alternatives.

"Our ability to respond to change and do so rapidly is critical to our continued success," said Gayla Delly, chief financial officer at Benchmark. "After a thorough review, we found RapidResponse was a key part of our IT solution set going forward that could empower our staff to continue to meet our goals and support Benchmark's continued market leadership."

RapidResponse enables Benchmark to anticipate potential problems, review multiple action alternatives and align operations to respond to changes at the point-of-action, Delly explained. The RapidResponse architecture connects to front- and back-end systems, supports a continuous flow of information across multiple sites, as well as optimizes the value of existing infrastructure.

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