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Enablers Partner to Deliver SKU Data to Online Dashboard for Retail Sales Trend Analysis
nuBridges, eSENSE Retail to give CPG manufacturers a secure means to transmit confidential product information to Web portal with customized dashboards for buying behavior analysis
Atlanta — August 24, 2009 — B2B connectivity specialist nuBridges has inked an agreement with point-of-sale analytics company eSENSE Retail Corporation to provide packaged goods manufacturers with a secure means to transmit confidential product SKU information to an online Web portal that provides a customized dashboard to analyze retail customer buying behavior and sales trends.
nuBridges said its solutions make it safer and easier for large and midsize enterprises to exchange information internally and externally, and to protect that information wherever it rests in the data flow. Today, nuBridges Exchange Network supports over 36,000 trading partner relationships.
eSENSE Retail provides manufacturers and retailers with an online dashboard that enables them to manage, monitor and report on product SKUs at any level. Manufacturers can use the solution to gain "real-time" insight into product performance using KPIs derived from point-of-sale (POS) data.
Both nuBridges Exchange Network and the eSENSE Retail Dashboard are delivered on a subscription basis up. Each company will introduce the others' complementary solution to their customer and prospect communities.
"nuBridges is an industry expert in secure electronic data interchange (EDI) data transfer and storage," said Jeff Burdick, president of eSENSE Retail Corporation. "With nuBridges Exchange Network taking care of transmitting product SKU data from their retail partners for analysis, our customers can be assured the data will remain secure and intact when it is delivered for a smooth feed into our online dashboard for analysis."
Retailers and their manufacturer trading partners commonly use EDI to communicate and exchange important business data such as purchase orders, invoices and advance ship notices. EDI 852 is a standard data format used to transmit SKU activity data. nuBridges Exchange Network supports the EDI 852 to securely transmit retailer POS information and translate the data into a format compatible with the eSENSE dashboard.
"There is a tremendous amount of synergy between nuBridges and eSENSE Retail that our joint customers can leverage to increase their top line sales and grow market share," said Kim Addington, chief marketing officer for nuBridges. "eSENSE Retail has a deep understanding of what packaged goods manufacturers need to know in order to maximize sales opportunities with retailers and we know how to transmit and store POS data securely."
The nuBridges Exchange Network-eSENSE Retail Dashboard solution is available to manufacturers on a monthly subscription basis and takes approximately two weeks to set up.
nuBridges said its solutions make it safer and easier for large and midsize enterprises to exchange information internally and externally, and to protect that information wherever it rests in the data flow. Today, nuBridges Exchange Network supports over 36,000 trading partner relationships.
eSENSE Retail provides manufacturers and retailers with an online dashboard that enables them to manage, monitor and report on product SKUs at any level. Manufacturers can use the solution to gain "real-time" insight into product performance using KPIs derived from point-of-sale (POS) data.
Both nuBridges Exchange Network and the eSENSE Retail Dashboard are delivered on a subscription basis up. Each company will introduce the others' complementary solution to their customer and prospect communities.
"nuBridges is an industry expert in secure electronic data interchange (EDI) data transfer and storage," said Jeff Burdick, president of eSENSE Retail Corporation. "With nuBridges Exchange Network taking care of transmitting product SKU data from their retail partners for analysis, our customers can be assured the data will remain secure and intact when it is delivered for a smooth feed into our online dashboard for analysis."
Retailers and their manufacturer trading partners commonly use EDI to communicate and exchange important business data such as purchase orders, invoices and advance ship notices. EDI 852 is a standard data format used to transmit SKU activity data. nuBridges Exchange Network supports the EDI 852 to securely transmit retailer POS information and translate the data into a format compatible with the eSENSE dashboard.
"There is a tremendous amount of synergy between nuBridges and eSENSE Retail that our joint customers can leverage to increase their top line sales and grow market share," said Kim Addington, chief marketing officer for nuBridges. "eSENSE Retail has a deep understanding of what packaged goods manufacturers need to know in order to maximize sales opportunities with retailers and we know how to transmit and store POS data securely."
The nuBridges Exchange Network-eSENSE Retail Dashboard solution is available to manufacturers on a monthly subscription basis and takes approximately two weeks to set up.
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