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RFID Landmark: ODIN technologies Completes 125th Paid Project
Analyst sees maturing industry accumulating experience, customers looking for end-to-end solutions to meet radio frequency identification requirements


Dulles, VA — July 2, 2007 — Radio frequency identification specialist ODIN technologies has announced the completion of its 125th paid RFID project for an end user, in what at least one industry analyst sees as a landmark for the RFID industry.

ODIN's client projects over the years have served several industries, including aerospace and defense, federal government, high tech and industrial manufacturing, health care and pharmaceutical, consumer goods, retail, packaging, oil and gas and chemicals. The just-completed project was the previously announced 40-site deployment of Shaw Industries distribution centers.

Michael J. Liard, research director of ABI Research, suggested that it is a good sign for the RFID industry as a whole that ODIN technologies has surpassed the 100 project milestone.

"As the RFID market evolves and matures, a simple customer equation is emerging," Liard said. "RFID end users and evaluators are increasingly demanding an end-to-end solution from a single source or partner network with relevant application experience, technical expertise and support capabilities. The result is [that] end users should be looking for vendors with ample experience and scores of RFID projects completed."

Over the course of 125 projects, ODIN said it has worked with numerous RFID technologies, such as HF, UHF and 2.45GHz passive, 2.45 GHz and UWB active and SAW. ODIN said it is the first RFID services company both to reach the 125-project milestone and to do it across numerous RFID technologies.

"ODIN technologies' completion of 125 paid RFID projects is a testament to the industry's growth, the technology's maturation and the proven success of our physics-based approach and EasyRFID performance optimization software," said ODIN President and CEO Patrick J. Sweeney II.

Sweeney added that five years ago the use cases for RFID were simple and the equipment was immature. "Today we have better performing technology and are tackling more complex challenges with better end-user ROI," he continued. "The persistence and know-how required in 2002 have been replaced by requirements for design innovation and delivery automation enabling highly accurate and scalable RFID systems today."